About Us
PLF specializes in residential and commercial loans for both borrows and lenders filling a void left by institutional lenders.
Free Mortgage Analysis
Call Now (888) 219-6840 or complete the form below. One of our professional mortgage specialists is available now for a no-obligation conversation.
Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
Since we are privately funded, we can offer loan terms that no other bank or organization provides.
What Type of Services Do We Offer?
Private Loan Financial is a full service private money direct lender focused on funding equity-based deals fast through custom designed financing structures for residential, multi-family, land, commercial and construction loans. PLF specializes in residential and commercial loans for both borrows and brokers filling a void left by institutional lenders. With the flexibility banks don’t have, we see opportunities where traditional lenders may see problems, or be bound by institutionalized red tape. Private Loan Financial seeks to empower private investors and borrowers, assisting with the information and honest guidance needed to make the correct choice with your money lending need. We have the expertise and tools you need to seamlessly take you from pre-approval, to contract, to closing.

We Have The Tools For Investment Success
We recognize the economic and social impact both lenders and borrowers have on a community, and we’re proud to assist both with reaching their lending and borrowing goals. Our experienced professional team combined with our commitment to excellence and integrity gives us a unique ability to both seek opportunities and mitigate risks in both residential and commercial loans.
PLF specializes in residential and commercial loans for both borrows and lenders filling a void left by institutional lenders.
Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
Since we are privately funded, we can offer loan terms that no other bank or organization provides.
Why Choose a Hard Money Lender Instead of a Traditional Bank?
Why should borrowers choose private lenders over traditional banks? The short answer is that these lenders fill in the gaps where other lenders fail. Many individuals today have the ability and desire to invest in a new home, but they have an unproven track record....
What Hard Money Borrowers Should Understand About Buying Distressed Properties
Hands-on real estate investors have been buying distressed properties for a quick profit for a very long time. Over the years, investors fine-tuned their methodologies, when it became quite apparent that the use of hard money was easily accessible and came with...
LTV in Hard Money, Private Loans: Understanding Lower Requirements and Their Benefits
Those seeking to borrow money to make a real estate purchase or another type of investment can turn to hard money loans as a feasible, solid solution. There are many reasons to make this decision. Key among them is the loan to value requirements available through hard...
Comparing Construction Loans and Bridge Loans: Determine Which Funding Source Works Best
The investment in a new building requires careful planning and access to a high level of capital. Several funding options are available for this type of loan. Two common options include a bridge loan and a construction loan. Both have different purposes and benefits....

Loans are offered under either: California Bureau of Real Estate License 01897444 or California Finance Lender License 6054605
Mortgage Loan Originator, NMLS license no. 945582