Our Team

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    Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
    Since we are privately funded, we can offer loan terms that no other bank or organization provides.

    Michael Craig

    Founder, Broker

    Michael is a 18 year California Real Estate Broker and BRE Endorsed National Mortgage License Broker.
    He is a principal in PrivateLoan.us and Lender of Record for Remax, Keller Williams and Harcourts. He
    has managed over 1 B in loan sales with a sales staff of up to 37 loan officers.

    Currently he works extensively with the Orange County Board of Realtors, the Pacific West Association
    of Realtors, AREAA and the YPR as a liaison between their organizations and the lending community.

    He developed the first integration of Multiple Listing Service Data with Craigslist, developed the first
    Real Estate Text Messaging Program and creates Social Media Programs for Realtors. As a real estate
    and loan agent recruiter he set a record of recruiting 54 new agents to Keller Williams in one-month

    His understanding of the loan origination business is derived from ground up experience as a loan
    officer, underwriter and funder as a teenager working in the family business.

    Mike Soon

    Founder, Broker, CCIM - MBA

    Mike has a 42-year history as a CEO and Owner of Mortgage, Real Estate, Development and Title and
    Escrow Companies. Volume of his companies have exceeded billions of dollars via Partnerships and
    Marketing Service Agreements with Wells Fargo Bank, Countrywide, Bank of America, National City,
    Orange Coast Title and Escrow, Remax, Keller Williams, Berkshire Hathaway, Coldwell Banker, Decal
    Development, Maui Land and Pineapple, Kapalua Land Company, The Grand Sierra Resort, United
    Capital Investments, Private Loan.US and Private Investment Companies.

    Most publicly notable is his leadership in developing the Kapalua Resort in Maui, Hawaii where he built
    the Plantation Golf Course, the Plantation Estates, established the relationship between the The Ritz
    Carlton at Kapalua and Maui Land and Pineapple Company and sold $65,000,000 of properties in one
    week. And at the Grand Sierra, from concept to sale and close of escrow marketed and sold over
    $1,000,000,000 in real estate loans and properties in a 6 month period.

    Mike’s long – term relationships with Real Estate Brokers, Real Estate Brokerage Companies, the Lending Communities and Marketing Service Companies create annual loan demand in the hundreds of millions.

    Doran Andry


    With over 25 years as business entrepreneur, Doran J. Andry has built is an international multi-billion
    dollar nutraceutical business, and holds one of the top distribution positions within Herbalife
    International as a Chairman’s Club Member. A position that is held by only 39 people out of 2.2 Million
    distributors globally in 85 countries, Doran has become one of the world’s top Herbalife distributors.
    Herbalife International, based in Los Angeles, California, is the world’s leading health and wellness
    company with revenues of over 5 billion in annual sales. As Chief Executive Officer of HB International
    Group, Inc., Mr. Andry currently does business in 45 countries worldwide through a downline
    organization of over 400,000 individual distributors who have joined his network. After starting this
    business in the third bedroom of his home, Mr. Andry has built a company with sales in reaching almost
    of $4 billion since the inception of his distributorship.

    Asset Based Loan Funded Fast:

    Call Now (888) 219-6840
    or complete the form below.

      About Us

      Private Loan Financial is a full service private money direct lender focused on funding equity-based deals fast through custom designed financing structures for residential, multi-family, land, commercial and construction loans. PLF specializes in residential and commercial loans for both borrows and brokers filling a void left by institutional lenders.

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      Call Us Today!
      (888) 219-6840

      Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
      Since we are privately funded, we can offer loan terms that no other bank or organization provides.

      Investing / Loans / Money Blogs & Articles

      Check back regularly to catch up on the news in the mortgage lending and borrowing world. We’ll examine different fields of expertise and update monthly, so keep coming back!

      Why Choose a Hard Money Lender Instead of a Traditional Bank?

      Why Choose a Hard Money Lender Instead of a Traditional Bank?

      Why should borrowers choose private lenders over traditional banks? The short answer is that these lenders fill in the gaps where other lenders fail. Many individuals today have the ability and desire to invest in a new home, but they have an unproven track record....

      Loans are offered under either: California Bureau of Real Estate License 01897444 or California Finance Lender License 6054605
      Mortgage Loan Originator, NMLS license no. 945582