(888) 219-6840


Offer Your Clients Access To Secure Equity-Based, Private Money Loans Quickly and Easily.

Free Mortgage Analysis

Call Now (888) 219-6840 or complete the form below. One of our professional mortgage specialists is available now for a no-obligation conversation.

Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
Since we are privately funded, we can offer loan terms that no other bank or organization provides.

Become an Approved Private Loan Financial Broker

Today’s stringent lending rules often make it difficult to get a deal to the closing table through traditional funding methods.

That’s why many brokers are turning to alternative lending sources like Private Loan Financial (PLF). After all, if the loan doesn’t close, you don’t get paid!

At PLF, we are a full service private money direct lender that is focused on funding equity-based deals fast through custom designed financing structures for residential, multi-family, land, commercial and construction loans.

When Should You Consider A Private Loan?


If you are tired of having nowhere to turn when traditional funding sources turn down your client


If you ever feel like your bank has lending parameters that are just too strict


If you have a client who needs financing much faster than is possible through traditional means

PLF can help – We specialize in filling the vast void often left by institutional lenders by providing residential and commercial loans to both brokers and individual borrowers.

Why Private Money Lenders Like PLF Are Extremely Popular Today

Just look at some of the many benefits we offer brokers like you:


Fast Closings - We can close a deal in as little as two weeks or less, that’s something you would never be able to do with a traditional lender.


Flexible Underwriting - Often it can seem like banks are in the business of NOT making loans, considering their willingness to walk away from a deal just because it doesn’t meet an arbitrary debt service coverage ratio. Not PLF! We look at the complete deal and are eager to find a way to make it work for all parties.


Value Pricing - Yes, private money loans can cost a little more than a traditional bank loan, but that excess cost pales in comparison to the cost of not doing the deal at all (both for you and your client).


More Business - Private money loans are often short term. That means by taking advantage of this funding method you’ll be positioning yourself to write a second, permanent loan – and earn a second commission – in the near future.


Greater Flexibility - PLF may be able to look past a credit blemish or temporary cash flow issue that can result in automatic disqualification by traditional funding sources.

Give Yourself – and Your Clients – Another Funding Option

It’s all about having options today. What worked for one deal might not work for another. By having options you’ll be able to find another funding source that ensures the deal closes and you get paid.

One valuable option to have on hand is PLF. We deliver:


Experience - We have over 30 years combined experience in the complex and quick-moving world of private mortgage loans. Our team has expertise in all aspects of loan management and modification.


Convenience - We are completely self-funded, which allows us to maximize each of our loans for optimal turnaround time and minimal red tape.


Security - With our self-funding, any loan, even riskier ones, are completely guaranteed.


Low Interest - Our rates actually trend lower than those of banks and publicly-traded financial institutions due to the fact that our funding is private.

All Brokers Can Benefit from a Relationship With a Good Private Lender

The simple truth is there are times when typical banks and mortgage companies won’t touch a certain loan or a certain borrower. At times like these, you’ll need to find alternative financing for that commercial property loan or that home loan or you’ll end up losing the deal and the commission.

PLF offers you flexibility when these types of situations arise. Because we are a private lender we can consider the value of the property as one of the main factors for loan qualification.

We can also gather information and make a loan decision much faster than banks and other traditional financial institutions.

These benefits allow your clients to get the funding they need to do the deal they want and then they can begin looking into obtaining separate financing later to pay back their short-term private money loan.

A private money loan like we provide is ideal for:


Lenders looking to buy a new home before selling their old one


Property investors looking to act quickly on a hot investment property


Buyers having difficulty meeting today’s stringent loan qualifications

The Next Step…

Contact PLF by clicking here or by calling (888) 219-6840 to have your name added to our list of approved brokers.

Remember, private money deals will allow you to earn larger loan fees and the servicing income will provide you with greater stability and security.

Private money financing will also prevent you from experiencing more frustrating turndowns of what appear to you to be perfectly good loans. That means you will no longer have to argue with know-it-all, power-hungry underwriters if you don’t want to. Instead you can get the financing your client needs quickly and without hassles through PLF.

You know your clients want quick loan approvals, rapid funding and minimal paperwork – and PLF can enable you to provide them with all of that. Plus:


We approve loans in accordance with our own guidelines for quicker turnaround times and closings


We have a streamlined compensation system that ensures loan brokers get paid fast


We offer a variety of different mortgage products to meet countless financial situations – including unusual scenarios the banks won’t touch


We offer loan terms that no other bank or organization can provide

Call us today at (888) 219-6840 or click here to join our list of approved brokers and to learn more about how we can help you help your clients.

Asset Based Loan Funded Fast:

Call Now (888) 219-6840
or complete the form below.

About Us

Private Loan Financial is a full service private money direct lender focused on funding equity-based deals fast through custom designed financing structures for residential, multi-family, land, commercial and construction loans. PLF specializes in residential and commercial loans for both borrows and brokers filling a void left by institutional lenders.

Contact Us

Expert financial advice and the lowest rates possible are waiting. Reach out today to get started.

Call Us Today!
(888) 219-6840

Need A Real Estate Loan Fast? Call Us Now! (888) 219-6840
Since we are privately funded, we can offer loan terms that no other bank or organization provides.

Investing / Loans / Money Blogs & Articles

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Why Choose a Hard Money Lender Instead of a Traditional Bank?

Why should borrowers choose private lenders over traditional banks? The short answer is that these lenders fill in the gaps where other lenders fail. Many individuals today have the ability and desire to invest in a new home, but they have an unproven track record....

Loans are offered under either: California Bureau of Real Estate License 01897444 or California Finance Lender License 6054605
Mortgage Loan Originator, NMLS license no. 945582