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Private Loan Financial is a full service private money direct lender focused on funding equity-based deals fast through custom designed financing structures for residential, multi-family, land, commercial and construction loans. PLF specializes in residential and commercial loans for both borrows and brokers filling a void left by institutional lenders.

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Check back regularly to catch up on the news in the mortgage lending and borrowing world. We’ll examine different fields of expertise and update monthly, so keep coming back!

Why Choose a Hard Money Lender Instead of a Traditional Bank?

Why should borrowers choose private lenders over traditional banks? The short answer is that these lenders fill in the gaps where other lenders fail. Many individuals today have the ability and desire to invest in a new home, but they have an unproven track record....

Loans are offered under either: California Bureau of Real Estate License 01897444 or California Finance Lender License 6054605
Mortgage Loan Originator, NMLS license no. 945582